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Principles and Guidelines for Observer Use of Digital and Social Media
These principles ensure that election observers maintain their professionalism and credibility while leveraging digital and social media to enhance transparency and public understanding of electoral processes.
Data Security and Privacy
Use secure methods for transmitting and storing any digital information collected during the observation mission.
Ensure all devices used are protected against cyber threats, such as hacking or malware.
Crisis and Misinformation Management
Be vigilant about the spread of misinformation or disinformation and report it to the mission leadership.
Avoid amplifying false claims, even when attempting to debunk them, unless explicitly authorised.
Responsible Use of Hashtags and Tags
Use approved hashtags or tags to promote the visibility of the mission’s official work without endorsing specific political entities or movements.
Avoid using hashtags or tags that are associated with partisan campaigns.
Training and Awareness
Undergo training on the ethical and effective use of social media and digital platforms in the context of election observation.
Stay updated on the evolving risks and challenges related to digital communication in politically sensitive environments.
Election observers play a crucial role in ensuring transparency and accountability during elections. When using digital and social media, it is essential that observers adhere to principles that maintain the credibility, impartiality, and integrity of their mission.
The following guidelines outline best practices for the responsible use of these platforms:
Impartiality and Neutrality
Refrain from posting, sharing, or endorsing content that demonstrates bias toward any political party, candidate, or issue during the observation period.
Avoid commenting on election outcomes or controversies before an official statement has been issued by the appropriate authority.
Confidentiality
Do not disclose sensitive or non-public information obtained during the observation mission, including details of internal discussions or findings before their official release.
Ensure that any posts, photos, or videos shared do not compromise voter privacy, election security, or the safety of election officials.
Accuracy and Verification
Share only verified information and avoid disseminating rumors, speculation, or unverified claims.
Clearly distinguish between personal opinions and official statements if personal accounts are used for public updates.
Transparency
Clearly state the observer’s role and affiliation in all posts or updates related to the mission.
Avoid engaging in debates or arguments on social media platforms that could undermine the mission’s credibility.
Professionalism
Use respectful and appropriate language when posting or interacting online.
Do not engage in discussions or content that could be interpreted as inflammatory, disrespectful, or politically charged.
Compliance with Mission Policies
Adhere to the digital and social media policies established by the observing organisation.
Seek guidance from the mission’s leadership before engaging with contentious or complex topics online.
